“Negative Campaign Was Run Against Prabhas’ The Raja Saab,” Claims Creative Producer SKN

Prabhas

Published: June 16, 2025
Key Highlights:

  • SKN alleges unnamed Telugu producer sabotaged film initially

  • Teases “rebel god” Prabhas’ return after a decade

  • Film faces controversy after recent teaser leak

  • Horror fantasy set for December 5 release

At the Hyderabad teaser launch of The Raja Saab, creative producer Sreenivas Kumar Naidu (SKN) dropped a bombshell: A rival producer allegedly orchestrated a smear campaign against Prabhas’ upcoming horror fantasy during its early production phase. The revelation has sent shockwaves through Tollywood ahead of the film’s December 5 release.


The Allegations: Sabotage in Tollywood?

SKN didn’t name names but made startling claims:
🔹 “A producer actively tried to derail this project initially”
🔹 Predicted same detractors would now praise the film
🔹 Credited Prabhas’ unwavering faith for overcoming obstacles

Industry Context:

  • Follows recent controversies like Puja Banerjee-Kunal Verma extortion case

  • Highlights cutthroat competition among Telugu producers

  • Mirrors past instances of smear campaigns against big-budget films


Prabhas’ Comeback: “Rebel God” Returns

SKN emphasized this marks Prabhas’ return to form:
✅ Mass avatar reminiscent of his Rebel days
✅ First horror fantasy in his career
✅ Collaboration with director Maruthi (Bhaagamathie)

Fan Expectations:

  • Eager to see Prabhas in raw, intense role after Salaar

  • Hopes to recapture Baahubali-level magic

  • Curious about Sanjay Dutt’s villainous role


Behind the Scenes: A Battle of Conviction

1. Overcoming Doubts

  • SKN admitted questioning Prabhas’ trust in him

  • Revealed personal journey: “Hadn’t come to Hyderabad to give up”

2. Director-Producer Bond

  • 20-year friendship between SKN and Maruthi

  • Compared understanding to “a wife knowing her husband”

3. Leaked Teaser Fallout

  • Makers threatened “strict action” after unauthorized release

  • Ironically boosted pre-release buzz


Cast & Crew: Star-Studded Horror Spectacle

Lead Cast:
🎬 Prabhas (Lead)
🎬 Sanjay Dutt (Antagonist)
🎬 Nidhhi Agerwal, Malavika Mohanan, Riddhi Kumar (Female leads)

Technical Team:

  • Director: Maruthi (known for horror-comedies)

  • Production: People Media Factory (UppenaBheemla Nayak)

  • Music: Ajay-Atul (Sairat fame)


Industry Reactions & Analysis

Trade Experts Say:

  • Allegations could be marketing strategy amid leak fallout

  • Prabhas needs hit after Adipurush backlash

  • Horror-fantasy genre risky but rewarding if executed well

Fan Sentiment:

  • Divided over Maruthi’s ability to handle big budgets

  • Excited for Prabhas-Dutt faceoff

  • Skeptical about “forced controversies” before release


The Bigger Picture: Tollywood’s Cutthroat Politics

This incident reflects:
🔪 History of producer rivalries (e.g., Pushpa vs. RRR clashes)
💰 High stakes of pan-India Prabhas films
📢 Increasing PR wars around big releases

Recent Examples:

  • Kalki 2898 AD facing similar “paid negativity” claims

  • Devara producers accusing bots of rating manipulation


What’s Next for The Raja Saab?

📅 July 2025: First single release expected
📅 Oct 2025: Trailer launch
📅 Dec 5, 2025: Theatrical release

Key Challenges:

  • Overcoming horror genre’s limited appeal in Hindi belt

  • Matching Baahubali benchmark

  • Countering any further smear campaigns


Final Verdict: Manufactured Drama or Genuine Grievance?

While SKN’s claims add intrigue:
✅ Could galvanize Prabhas’ fanbase
⚠ Risk of overplaying “victim” narrative
🎥 Ultimately, box office will judge the truth

One thing’s clear: All eyes are now on how this Raja conquers his cinematic throne come December.

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